Every year, more U.S. Home Seekers use the Internet to search for homes. Over two-thirds of U.S. Homebuyers plan to use the Internet in their next home purchase, and that number is growing every year. Online buyers have come to value virtual tours as one of the most effective tools for conducting an online home search, and if a listing has a virtual tour, it will be viewed more frequently than one without. More eyes on your listings means more leads for you, and more leads typically result in more sales. Does this necessarily mean that your listings will sell faster if you use Virtual Tours?
The answer is yes.
Internet Home Seekers are more self-reliant, and come to the table more prepared to make a purchase decision. According to the California Association of Realtors, the Average Internet Home Seeker in 2002 spent 41 days searching online before contacting an Agent, while the average Traditional Home Seeker (who didn’t use the Internet or Virtual Tours), spent only 15 days searching before contacting an Agent.
|
Spend one-third the time with Buyers before closing the sale
The earlier an Agent is brought into the home buying process, the more time the Agent ends up spending with that buyer before a purchase decision is reached. An average Traditional Home Seeker will spend an average of 46 days consulting with an Agent before making a purchase, while an Average Internet Home Seeker will spend only 15 days.
Show half as many homes to each buyer
The same study revealed that the average traditional home buyer visited 14 homes with their agent, while the average Internet home buyer visited only 7 homes. In the end, 72% of Internet Home Buyers found the home they ended up buying through an Agent, compared with 63% of Traditional buyers.
All of this means that by using Virtual Tours, and marketing your listings online, you will:
- Get more leads
- Spend less time with each buyer
- Show less homes to each buyer
- Be less likely to lose a buyer to a FSBO
|
 |
|
