According to REALTOR magazine’s annual survey of buyers and sellers, sellers interested in listing their home typically look for the Real Estate professional who will do the most to bring the most buyers to the table.

Everyone (including home sellers) knows that virtual tours help sell homes. Using them for every listing is a powerful way for you to differentiate yourself from other agents in your area, and secure more listings. Telling a prospective client that you will have a virtual tour of their listing created and posted online by the end of the day is a strong incentive for them to list with you.

This philosophy carries beyond the listing appointment and makes an impression with potential sellers every time they see an advertisement for your listings. Including a virtual tour with every listing shows potential clients that you go above and beyond your competitors that only post ‘front of house’ photos on their websites and in their print advertisements, and makes them think of you when it is time to sell their home.